THE ISSUE:
This is one campaign I can really throw my weight behind. All 200 pounds of beer belly momentum.
This summer, for every Miller Lite bottle cap collected, the brewer will donate 10 cents to the Muscular Dystrophy Association (MDA). The MDA fights more than 40 neuromuscular diseases - including Lou Gehrig's Disease - that attack millions of people.
Most people my age (38) grew up watching the Jerry Lewis Telethon every Labor Day. Watched him sweat, cry, loosen his tie and hug everyone in sight. You couldn't help picking up the phone and donating something. That's MDA.
THE GOOD TURN:
Knock a few back to benefit Jerry's Kids! You should be able to find cap collection points where you buy your hops-n-barley refreshments. If not, ask the guy behind the counter.
You're wondering what this has to do with bikes. These millions of caps will be shipped to Milwaukee for Harley-Davidson's 105th anniversary at the end of August. Miller Lite will write a check and the caps will be dumped into a huge Miller Lite bottle.
And then, I can only assume, everyone at the bike rally will belch.
CLICK HERE TO DO THIS GOOD TURN:
Read more about the Miller Lite - MDA campaign here.
Mail your caps to Miller Lite at this address.
Be part of Harley-Davidson's Parade of MDA Heroes.
6/11/08
TODAY'S TURN: Beer, bikes and benefiting kids
Posted by Mike Kramer at 10:05 AM
Listed under: Cause marketing, Food n drink
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